Client overview

Two Wheel Dynamics have developed secure gear lockers and parking solutions for motorcyclists, aimed at airports, stations, shopping centres and larger organisations.

The need

Our brief was to create a premium visual identity that felt attractive, safe and credible sitting comfortably alongside names like JustPark and RingGo. The brand system needed to work across physical products as well as digital platforms.

What we did

We collaborated with the client to create a refreshed visual identity that better reflects their unique selling point: the Freedom Locker - secure storage designed specifically for motorbike gear. At the heart of the identity is a distinctive logo featuring a motorcycle helmet, instantly signalling the brand’s focus on motorcyclists. The helmet’s visor is subtly shaped like a lock, reinforcing the product’s core promise of security and protection. Together, these elements form a clear, relevant, and trustworthy visual mark for the target audience. The logo is paired with a bold typographic system that captures the brand’s confident, modern character. This approach speaks directly to an audience seeking a brand that feels both dependable and effortlessly cool. A teal-based colour palette was chosen to evoke clarity, trust, and a sense of calm energy. Rather than demanding attention, it draws people in - while also standing apart from competitors, ensuring strong visibility in busy environments like car parks.

Deliverables

• A refreshed visual identity
• A full brand pack ready for implementation, including:
Colour palette
Typography system
Graphic styling and layout guidelines
Simple application to the brands products